APPI Privacy Policy
PRIVACY POLICY
Last Updated: 8 August 2026
This Privacy Policy describes how REVIVAL ATHLETIC, also operating under the names REVIVAL and REVIVAL TRAINING CLUB (“we”, “us”, “our”), collects, uses, stores and discloses personal information when you use our website, purchase physical products, purchase or access downloadable training programmes, enquire about coaching or other services, join a membership or community, or otherwise interact with us.
We are committed to protecting your privacy and handling personal information in accordance with applicable privacy and data-protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
This Privacy Policy should be read alongside our other applicable website policies, including our Cookie Policy and Terms of Service.
INTERPRETATION AND DEFINITIONS
Account
An account created for you to access certain features, purchases, digital products, memberships, programmes, services or community areas.
Company
Refers to REVIVAL ATHLETIC, also operating under the names REVIVAL and REVIVAL TRAINING CLUB.
For the purposes of applicable UK data-protection legislation, the relevant business operating these brands acts as the Data Controller where it determines the purposes and means of processing personal information.
Cookies
Small files and similar technologies placed or accessed on your device that may be used to operate our website, maintain security, remember preferences, analyse website activity or support other permitted functions.
Country
United Kingdom.
Data Controller
The person or organisation responsible for determining how and why personal information is processed.
Device
Any device capable of accessing our website or services, including computers, smartphones and tablets.
Personal Data
Any information relating to an identified or identifiable individual.
Service
Our website and the products, digital content and services made available through it.
Service Provider
A third party that provides services to us or processes information on our behalf.
These may include ecommerce platforms, payment processors, website hosts, fulfilment providers, delivery companies, digital-product delivery services, analytics providers, marketing platforms and professional advisers.
Usage Data
Information generated or collected automatically through your interaction with our website or digital services.
Website
The REVIVAL ATHLETIC website available at:
You
The individual accessing, purchasing from or otherwise interacting with our website, products or services.
COLLECTING AND USING YOUR PERSONAL DATA
PERSONAL DATA WE MAY COLLECT
Depending on how you interact with us, we may collect information including:
• First and last name
• Email address
• Telephone number
• Billing address
• Shipping address
• City, postcode and country
• Account information
• Order and transaction information
• Products purchased
• Digital training programmes or other digital products purchased
• Digital-product access and delivery information
• Coaching enquiries and applications
• Fitness and training goals voluntarily provided to us
• Information submitted through coaching questionnaires or check-ins
• Customer-service communications
• Marketing preferences
• Reviews, feedback and survey responses
• Other information you voluntarily provide
Payment information is generally processed through third-party payment providers.
We do not ordinarily receive or store your complete payment-card details where payment information is processed directly by a payment provider.
FITNESS AND HEALTH-RELATED INFORMATION
Where you enquire about or participate in personalised coaching or another service that requires information about your physical circumstances, you may voluntarily provide information regarding:
• Fitness and training history
• Injuries
• Physical limitations
• Relevant health conditions
• Medical considerations you choose to disclose
• Other health-related information relevant to the service
Information concerning health may constitute special category personal data under UK GDPR.
Where we process special category information, we will only do so where an appropriate lawful basis and an applicable additional legal condition exist.
Where appropriate, this may include obtaining your explicit consent.
Purchasing a general downloadable training programme does not ordinarily require you to provide us with medical or health information.
USAGE DATA
Usage Data may be collected automatically when you interact with our website.
This may include:
• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Date and time of visits
• Time spent on pages
• Referring website or source
• Website interactions
• Cookie or similar identifiers
• Diagnostic information
• Analytics and performance information
• Approximate location derived from technical information where applicable
The precise information collected depends on the technologies and service providers used by our website.
COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, tags and similar technologies to operate and improve our website.
These technologies may be used to:
• Provide essential website functionality
• Maintain security
• Operate shopping-cart and checkout functions
• Remember preferences
• Analyse website usage
• Measure website performance
• Understand customer journeys
• Measure marketing effectiveness
• Support advertising where legally permitted
STRICTLY NECESSARY COOKIES
These cookies are required for essential website functions and may include:
• Security
• Shopping-cart operation
• Checkout
• Account access
• Fraud prevention
• Essential website preferences
Strictly necessary cookies may be used without consent where permitted by law.
FUNCTIONAL COOKIES
These may remember choices you make and provide enhanced website functionality.
ANALYTICS COOKIES
These may help us understand how customers and visitors use our website and identify opportunities to improve performance and usability.
ADVERTISING AND MARKETING COOKIES
Where used, these technologies may help us:
• Measure advertising performance
• Understand the effectiveness of marketing campaigns
• Provide advertising that may be more relevant to your interests
• Support remarketing or similar advertising activities
Where consent is required by applicable law for non-essential cookies or similar tracking technologies, we will seek the appropriate consent before they are activated.
You may be able to manage or withdraw your choices through our website's cookie-consent tools and your browser settings.
Further information is available in our Cookie Policy.
HOW WE USE PERSONAL DATA
We may use your personal information to:
• Operate and maintain our website
• Process and fulfil physical-product orders
• Process transactions
• Deliver downloadable training programmes and other digital products
• Provide access to purchased digital content
• Manage customer accounts
• Provide coaching and other requested services
• Manage memberships or community access
• Arrange shipping and fulfilment
• Respond to customer enquiries
• Provide customer support
• Process returns, refunds and cancellations
• Communicate important order or service information
• Maintain transaction and business records
• Detect and prevent fraud
• Maintain website and account security
• Analyse website usage and performance
• Improve our products and services
• Send marketing communications where legally permitted
• Manage marketing preferences
• Establish, exercise or defend legal claims
• Comply with legal, tax, accounting and regulatory obligations
LAWFUL BASES FOR PROCESSING
Where UK GDPR applies, we process personal information only where an appropriate lawful basis exists.
Depending on the circumstances, we may rely on:
CONTRACT
Where processing is necessary to enter into or perform a contract with you.
Examples include processing an order, delivering clothing, providing access to a purchased training programme or providing a service you have purchased.
LEGAL OBLIGATION
Where processing is necessary to comply with applicable legal requirements.
LEGITIMATE INTERESTS
Where processing is necessary for our legitimate business interests or those of another party and those interests are not overridden by your rights and interests.
This may include:
• Fraud prevention
• Website and system security
• Business administration
• Responding to certain enquiries
• Improving our services
• Establishing or defending legal claims
CONSENT
Where consent is the appropriate lawful basis, we may ask for your permission before processing information.
This may apply to certain marketing activities, non-essential cookies or certain special-category processing.
Where we rely on consent, you may withdraw it at any time.
Withdrawal does not affect processing that was lawful before consent was withdrawn.
DIGITAL PRODUCTS AND TRAINING PROGRAMMES
When you purchase or access a downloadable training programme or other digital product, we may process information including:
• Your identity
• Contact information
• Order details
• Payment confirmation
• Product purchased
• Purchase date
• Digital delivery information
• Account information where applicable
• Access or download information where made available by our ecommerce or digital-delivery provider
We may use this information to fulfil your purchase, deliver the digital product, provide customer support, maintain transaction records and protect against fraud or misuse.
MARKETING COMMUNICATIONS
Where legally permitted, we may contact you regarding:
• Clothing and product launches
• Digital training programmes
• Coaching opportunities
• Memberships
• Community updates
• Offers and promotions
• Events
• REVIVAL news
You may unsubscribe from marketing emails at any time using the unsubscribe link provided in the communication or by contacting:
Unsubscribing from marketing does not prevent us from sending necessary communications concerning existing orders, accounts or purchased services.
SHARING YOUR PERSONAL DATA
We may share personal information with third parties where reasonably necessary to operate our business or provide our products and services.
These may include:
• Ecommerce providers
• Payment processors
• Digital-product delivery providers
• Website hosting providers
• Shipping and fulfilment providers
• Delivery companies
• Email and communication providers
• Analytics platforms
• Advertising and marketing platforms
• Customer-support providers
• IT and security providers
• Accountants
• Legal advisers
• Insurers
• Professional advisers
• Government or regulatory authorities
• Law-enforcement agencies where legally required
We do not sell your personal information in the ordinary meaning of selling customer information for monetary payment.
Certain disclosures relating to targeted advertising may nevertheless be treated as a “sale” or “sharing” under some U.S. state privacy laws. Where applicable, relevant opt-out rights will be provided.
RETENTION OF PERSONAL DATA
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Factors affecting retention periods may include:
• The type and sensitivity of information
• The product or service provided
• Customer-support requirements
• Legal and regulatory obligations
• Accounting and tax requirements
• Fraud-prevention requirements
• Potential disputes or legal claims
When personal information is no longer reasonably required, it may be securely deleted or anonymised unless continued retention is legally required or permitted.
INTERNATIONAL TRANSFERS
Some of our service providers may process or store information outside the United Kingdom.
Where personal data is transferred internationally, we will use appropriate safeguards where required by applicable law.
These may include:
• Transfers covered by UK adequacy regulations
• Appropriate contractual safeguards
• The UK International Data Transfer Agreement
• The UK Addendum to approved Standard Contractual Clauses
• Other legally permitted transfer mechanisms
The fact that you provide information to us does not, by itself, remove the legal safeguards applicable to international transfers.
DISCLOSURE OF PERSONAL DATA
We may disclose personal information where reasonably necessary and legally permitted to:
• Comply with legal obligations
• Respond to lawful regulatory or governmental requests
• Prevent or investigate fraud or unlawful activity
• Protect our legal rights and property
• Maintain the security of our website or systems
• Establish, exercise or defend legal claims
• Protect individuals where legally justified
BUSINESS TRANSFERS
If REVIVAL ATHLETIC or part of its business or assets is sold, transferred, acquired, merged or reorganised, personal information may form part of the relevant business assets and may be transferred where legally permitted.
Any such processing remains subject to applicable data-protection requirements.
SECURITY OF PERSONAL DATA
We use reasonable technical and organisational measures designed to protect personal information from:
• Unauthorised access
• Unlawful processing
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction
However, no method of electronic storage or internet transmission can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of any passwords or login credentials associated with your account.
PERSONAL DATA BREACHES
Where we become aware of a personal-data breach, we will assess the circumstances and take appropriate action in accordance with applicable data-protection legislation.
Where required by law, this may include notifying the Information Commissioner’s Office (ICO) and/or affected individuals within the relevant statutory timeframe.
YOUR UK GDPR RIGHTS
Subject to applicable legal requirements and exemptions, you may have rights including:
• The right to be informed about how your information is used
• The right to request access to your personal information
• The right to request correction of inaccurate information
• The right to request deletion in certain circumstances
• The right to request restriction of processing
• The right to object to certain processing
• The right to request data portability in applicable circumstances
• The right to withdraw consent where processing relies on consent
• The right to object to direct marketing
• Rights relating to certain automated decision-making
These rights are not absolute and may not apply in every circumstance.
To exercise a privacy right, contact:
We may request information reasonably necessary to verify your identity before responding to certain requests.
COMPLAINTS
If you are concerned about how we process your personal information, please contact us so that we can investigate.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK's data-protection supervisory authority.
You do not need to contact us before exercising your right to complain to the ICO.
CHILDREN'S PRIVACY
Our website, products, digital training programmes, coaching services and community features are primarily intended for adults.
Certain services may have specific age requirements.
We do not knowingly seek to collect or process children's personal information contrary to applicable law.
If we discover that children's personal information has been processed unlawfully, we will take appropriate steps in accordance with applicable data-protection requirements.
THIRD-PARTY LINKS
Our website, training materials or communications may contain links to third-party websites, services or platforms.
We do not control independent third parties and are not responsible for their privacy practices.
We encourage you to review the privacy information of external services before providing personal information.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our:
• Business
• Products and services
• Website
• Technology
• Service providers
• Legal or regulatory obligations
The latest version will be published on our website with an updated “Last Updated” date.
Where required by law, material changes may also be communicated through other appropriate means.
CONTACT US
If you have questions about this Privacy Policy, your personal information or your privacy rights, please contact:
REVIVAL ATHLETIC
Also operating as REVIVAL and REVIVAL TRAINING CLUB
Email: revivalathletic@outlook.com
Website: www.revivalathletic.com
Last Updated: 8 August 2026