CCPA Privacy Policy
PRIVACY POLICY
Last Updated: 8 August 2026
This Privacy Policy describes how REVIVAL ATHLETIC, also operating under the names REVIVAL and REVIVAL TRAINING CLUB (“the Company”, “we”, “us”, “our”), collects, uses, stores and discloses personal information when you use our Website, purchase physical products, purchase or access downloadable training programmes, enquire about or use coaching services, join memberships or communities, or otherwise interact with us.
This Privacy Policy also explains applicable privacy rights, including rights that may apply under UK data-protection law and certain U.S. state privacy laws.
We use Personal Data to provide, operate and improve our Website, products and services.
INTERPRETATION AND DEFINITIONS
Interpretation
Words with an initial capital letter have meanings defined under the following conditions. These definitions have the same meaning whether they appear in singular or plural form.
Definitions
For the purposes of this Privacy Policy:
Account
Means an account created for you to access certain features, purchased products, Digital Products, memberships or services.
Business
For the purposes of the California Consumer Privacy Act and California Privacy Rights Act (“CCPA/CPRA”), means the Company where the Company falls within the scope of those laws and determines the purposes and means of collecting and processing applicable personal information.
Company
Means REVIVAL ATHLETIC, also operating under the names REVIVAL and REVIVAL TRAINING CLUB.
Consumer
For the purposes of applicable California privacy law, means a California resident to whom the relevant statutory rights apply.
Cookies
Means small files or similar technologies placed or accessed on your computer, mobile device or other Device that may store information about your use of a website.
Country
Means the United Kingdom.
Data Controller
For the purposes of applicable UK data-protection law, means the person or organisation that determines the purposes and means of processing Personal Data.
Device
Means any device capable of accessing the Service, including a computer, smartphone or tablet.
Digital Products
Means electronically supplied products including downloadable training programmes, training packages, exercise guides, digital fitness resources and other online training content.
Personal Data
Means information relating to an identified or identifiable individual.
For the purposes of applicable U.S. state privacy legislation, references to Personal Data may also include “personal information” as defined by those laws.
Sale
For the purposes of applicable U.S. state privacy laws, may include certain transfers or disclosures of personal information to another business or third party for monetary or other valuable consideration, where legally defined as such.
Service
Means the Website and, where applicable, the products, Digital Products and services available through it.
Service Provider
Means a third party that processes information on our behalf or assists us with our operations.
This may include ecommerce platforms, payment providers, website hosts, fulfilment partners, digital-product delivery providers, analytics providers, marketing providers, customer-support services and professional advisers.
Usage Data
Means information collected automatically through use of the Service or its infrastructure.
Website
Means REVIVAL ATHLETIC, accessible at:
You
Means the individual accessing or using the Service, purchasing from us or otherwise interacting with us.
COLLECTING AND USING YOUR PERSONAL DATA
PERSONAL DATA
While using our Service or purchasing from us, we may collect information including:
• Email address
• First name and last name
• Telephone number
• Billing address
• Shipping address
• City, county, postcode and country
• Account information
• Order and transaction details
• Products purchased
• Digital Products or training programmes purchased
• Digital-product access information
• Customer-service communications
• Coaching enquiries or applications
• Fitness and training information voluntarily supplied
• Marketing preferences
• Reviews, feedback or survey responses
• Other information you voluntarily provide
Payment information is generally processed through third-party payment providers. We do not ordinarily store complete payment-card details.
HEALTH AND FITNESS INFORMATION
Where you enquire about or participate in personalised coaching or another service requiring information about your physical circumstances, you may voluntarily provide information relating to:
• Fitness goals
• Training history
• Injuries
• Physical limitations
• Relevant health information
• Medical considerations you choose to disclose
Health information may constitute special-category Personal Data under UK data-protection law.
Where such information is processed, we will rely on an appropriate lawful basis and, where required, an additional legal condition for processing special-category data.
Where appropriate, this may include your explicit consent.
Purchasing a general downloadable training programme does not ordinarily require you to provide medical or health information.
USAGE DATA
Usage Data may be collected automatically when you use the Service.
This may include:
• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Date and time of visits
• Time spent on pages
• Unique device identifiers
• Referral sources
• Website interactions
• Diagnostic and analytics information
• Approximate location derived from technical information where applicable
TRACKING TECHNOLOGIES AND COOKIES
We may use Cookies and similar technologies to monitor activity on the Service and improve our Website.
Technologies may include:
• Browser Cookies
• Pixels
• Tags
• Scripts
• Web beacons
• Similar tracking technologies
Cookies may be Persistent or Session Cookies.
NECESSARY / ESSENTIAL COOKIES
These Cookies may be used to provide essential Website functionality, including:
• Security
• Customer authentication
• Shopping-cart functionality
• Checkout
• Account access
• Fraud prevention
These may be used without consent where legally permitted.
FUNCTIONALITY COOKIES
These Cookies may remember choices and preferences to improve your experience.
TRACKING AND PERFORMANCE COOKIES
These Cookies may be used to understand Website traffic, analyse how visitors use the Website and improve Website performance.
MARKETING AND ADVERTISING COOKIES
Where used and legally permitted, marketing technologies may help us:
• Measure advertising effectiveness
• Understand customer journeys
• Provide more relevant advertising
• Support remarketing or similar advertising activities
Where consent is required, non-essential Cookies and tracking technologies will not be activated until the appropriate consent has been obtained.
USE OF YOUR PERSONAL DATA
The Company may use Personal Data for purposes including:
To provide and maintain the Service
Including operating and improving our Website.
To manage your Account
Including access to purchased products, Digital Products, memberships or other account functionality.
For the performance of a contract
Including processing orders and supplying physical products, Digital Products and services.
To deliver Digital Products
Including providing access to downloadable online training programmes and other digital fitness content.
To provide coaching services
Where coaching or personalised services have been purchased.
To contact you
Including communications concerning orders, digital access, account matters, customer support, security and services.
To provide marketing communications
Where legally permitted, including information about apparel, training programmes, coaching, events, promotions and other REVIVAL-related updates.
To manage your requests
Including customer-service enquiries, refunds, cancellations and technical support.
For fraud prevention and security
Including protecting transactions, accounts, customers and our Website.
For business transfers
Including a merger, acquisition, restructuring or sale of business assets.
For analytics and improvement
Including analysing trends and improving products, services and customer experience.
For legal compliance
Including satisfying legal, regulatory, accounting and tax obligations.
SHARING PERSONAL INFORMATION
We may share Personal Data where reasonably necessary with:
Service Providers
Including ecommerce providers, payment processors, digital-product delivery platforms, fulfilment providers, delivery companies, analytics providers, advertising providers, website hosts and customer-support providers.
Business Transfers
Where information is transferred in connection with a merger, sale, restructuring or acquisition.
Professional Advisers
Including lawyers, accountants, insurers and other advisers.
Authorities
Where disclosure is legally required or reasonably necessary to protect our legal rights.
With your consent
Where another disclosure is made with appropriate consent.
We do not sell Personal Data in the ordinary meaning of selling customer data for monetary payment.
Certain advertising or data-sharing activities may, however, be legally classified as a “sale,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws.
RETENTION OF YOUR PERSONAL DATA
We retain Personal Data only for as long as reasonably necessary for the purposes described in this Privacy Policy.
This may include retention required to:
• Provide products and services
• Maintain transaction records
• Comply with legal and tax obligations
• Prevent fraud
• Resolve disputes
• Enforce agreements
• Establish, exercise or defend legal claims
Usage Data may generally be retained for a shorter period unless longer retention is reasonably required for security, functionality, analytics or legal compliance.
TRANSFER OF YOUR PERSONAL DATA
Personal Data may be processed or stored outside the United Kingdom where our Service Providers operate internationally.
Where international transfers occur, we will use appropriate safeguards where required by applicable law.
These may include:
• UK adequacy regulations
• Appropriate contractual safeguards
• UK-approved international data-transfer mechanisms
• Other legally permitted transfer methods
DISCLOSURE OF PERSONAL DATA
Business Transactions
Personal Data may be transferred as part of a merger, acquisition, restructuring or sale of business assets where legally permitted.
Law Enforcement
We may disclose Personal Data where required by law or in response to a valid request from a court, regulator, government authority or law-enforcement body.
Other Legal Requirements
We may disclose Personal Data where reasonably necessary and legally permitted to:
• Comply with legal obligations
• Protect our legal rights
• Prevent or investigate fraud or wrongdoing
• Protect customers, users or the public
• Establish, exercise or defend legal claims
SECURITY OF YOUR PERSONAL DATA
We use reasonable technical and organisational measures designed to protect Personal Data against:
• Unauthorised access
• Unlawful processing
• Accidental loss
• Misuse
• Alteration
• Disclosure
• Destruction
However, no internet transmission or electronic-storage system can be guaranteed to be completely secure.
DETAILED INFORMATION ON THE PROCESSING OF PERSONAL DATA
Third-party Service Providers may have access to Personal Data where reasonably necessary to perform services for us.
These providers may process information in accordance with contractual arrangements with us and their own applicable privacy obligations.
ANALYTICS
We may use third-party analytics providers to monitor and analyse use of the Website.
Where consent is legally required for analytics technologies, we will obtain the appropriate consent.
EMAIL MARKETING
Where legally permitted, we may use Personal Data to contact you regarding:
• New product releases
• Digital training programmes
• Coaching opportunities
• Promotions
• Events
• REVIVAL news
You may unsubscribe from marketing communications at any time using the unsubscribe link provided or by contacting us.
CALIFORNIA PRIVACY
This section applies only where California privacy law applies to us and to the relevant Consumer.
Depending on applicable law and our activities, California residents may have rights relating to Personal Data collected by the Company.
CATEGORIES OF PERSONAL INFORMATION
Depending on your interaction with us, categories of personal information we may collect can include:
• Identifiers, such as name, email address, postal address, IP address and account identifiers
• Customer records and commercial information, including order and transaction information
• Internet or electronic activity, including Website interactions and browsing activity
• Approximate geolocation derived from technical information
• Inferences or marketing-related information where applicable
• Health or fitness information voluntarily provided in connection with coaching, where applicable
We do not intentionally collect categories of information that are unnecessary for the products or services being provided.
SOURCES OF PERSONAL INFORMATION
Personal information may be collected from:
• You directly
• Your use of our Website
• Cookies and similar technologies
• Ecommerce and payment providers
• Digital-product delivery platforms
• Shipping and fulfilment providers
• Marketing and analytics platforms
• Other Service Providers involved in our operations
BUSINESS OR COMMERCIAL PURPOSES
We may use applicable personal information for purposes including:
• Fulfilling orders
• Providing Digital Products
• Providing coaching services
• Customer support
• Account administration
• Security and fraud prevention
• Analytics
• Advertising and marketing where permitted
• Improving our products and services
• Legal and regulatory compliance
CCPA / CPRA PRIVACY RIGHTS
Where applicable, California Consumers may have rights including:
• The right to know what personal information has been collected
• The right to request access to certain personal information
• The right to request deletion in certain circumstances
• The right to request correction of inaccurate personal information
• The right to opt out of certain sales or sharing of personal information
• The right to limit certain uses of sensitive personal information where applicable
• The right not to receive discriminatory treatment for exercising applicable privacy rights
These rights are subject to statutory limitations and exceptions.
To make an applicable privacy request, contact:
We may request information reasonably necessary to verify your identity before completing certain requests.
SALE, SHARING AND TARGETED ADVERTISING
REVIVAL ATHLETIC does not sell customer Personal Data in the ordinary sense of selling personal information for money.
However, certain transfers involving advertising, analytics or cross-context behavioural advertising may be defined as “sale” or “sharing” under California or other U.S. state privacy laws.
Where required by law, appropriate opt-out mechanisms will be made available.
GLOBAL PRIVACY CONTROL
Where applicable law requires us to recognise a valid Global Privacy Control (GPC) signal, we will treat that recognised signal as an opt-out request for the relevant browser or Device.
The effect of a GPC signal may depend on applicable law and the technologies used by the Website.
CHILDREN'S PRIVACY
Our Website, products, Digital Products, downloadable training programmes, coaching services and community features are primarily intended for adults.
We do not knowingly seek to collect or process children's Personal Data contrary to applicable law.
Where services are offered to minors, additional age restrictions, parental involvement or consent may apply where required.
LINKS TO OTHER WEBSITES
Our Service may contain links to third-party websites or services.
We do not control and are not responsible for the privacy practices or content of independent third parties.
We recommend reviewing their privacy notices before providing Personal Data.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes to:
• Our business
• Website
• Products and Digital Products
• Services
• Technology
• Service Providers
• Applicable legal requirements
Updated versions will be published on our Website with a revised “Last Updated” date.
CONTACT US
If you have questions regarding this Privacy Policy or wish to exercise an applicable privacy right, please contact:
REVIVAL ATHLETIC
Also operating under the names REVIVAL and REVIVAL TRAINING CLUB
Email: revivalathletic@outlook.com
Website: www.revivalathletic.com
Last Updated: 8 August 2026