GDPR Privacy Policy
GDPR PRIVACY POLICY
Last Updated: 8 August 2026
This Privacy Policy explains how REVIVAL ATHLETIC, also operating under the names REVIVAL and REVIVAL TRAINING CLUB (“the Company”, “we”, “us”, “our”), collects, uses, stores, protects and discloses personal information when you visit our website, purchase products, purchase or access digital training programmes, enquire about services, engage in coaching, join a membership or community, subscribe to communications or otherwise interact with us.
We are committed to protecting your privacy and handling personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and other applicable privacy and electronic communications legislation.
This Privacy Policy should be read alongside our other applicable website policies and terms.
DATA CONTROLLER
For the purposes of UK GDPR and the Data Protection Act 2018, the relevant business operating REVIVAL ATHLETIC, REVIVAL and REVIVAL TRAINING CLUB acts as the Data Controller in relation to personal information for which it determines the purposes and means of processing.
Contact details:
REVIVAL ATHLETIC
Also operating as REVIVAL and REVIVAL TRAINING CLUB
Email: revivalathletic@outlook.com
Website: www.revivalathletic.com
DEFINITIONS
Account
An account created to access certain features, purchases, digital products, memberships, programmes, services or community areas.
Company
Refers to the business operating REVIVAL ATHLETIC, REVIVAL and REVIVAL TRAINING CLUB.
Cookies
Small files or similar technologies stored or accessed on your device that may be used to operate the website, remember preferences, measure website activity and support other permitted functions.
Data Controller
The person or organisation that determines the purposes and means of processing personal data.
Personal Data
Information relating to an identified or identifiable individual.
Service Providers
Third parties that provide services to us or process information on our behalf, such as ecommerce providers, payment processors, website hosts, fulfilment providers, delivery companies, analytics providers, email platforms and professional advisers.
Special Category Data
Certain particularly sensitive categories of personal data given additional protection under UK GDPR. Depending on the information you voluntarily provide in connection with coaching or fitness-related services, this may include information concerning your health.
Usage Data
Information generated or collected through your interaction with our website or digital services.
Website
The REVIVAL ATHLETIC website available at:
You
The individual accessing, purchasing from or otherwise interacting with our website, products or services.
INFORMATION WE COLLECT
The information we collect depends on how you interact with us.
We may collect:
• First and last name
• Email address
• Telephone number
• Billing address
• Shipping address
• City, postcode and country
• Account and login information
• Order and transaction information
• Products purchased
• Digital products or training programmes purchased or accessed
• Customer-service communications
• Enquiries and correspondence
• Marketing preferences
• Reviews, feedback or survey responses
• Coaching application information
• Information voluntarily provided through questionnaires or forms
• Fitness goals and training preferences
• Information necessary to provide coaching or related services
• Other information you voluntarily provide to us
Payment transactions are generally processed by third-party payment providers.
We do not ordinarily receive or store complete payment-card details where those details are processed directly by our payment provider.
FITNESS, COACHING AND HEALTH-RELATED INFORMATION
Where you apply for or participate in coaching, personalised training or another service requiring information about your physical circumstances, you may voluntarily provide information relating to matters such as:
• Training history
• Exercise experience
• Fitness goals
• Injuries or physical limitations
• Relevant health information
• Medical considerations you choose to disclose
• Lifestyle information relevant to the service
Some information relating to your health may constitute special category personal data under UK GDPR.
Where we process special category data, we will only do so where an appropriate lawful basis and an applicable additional condition for processing special category data exist.
Where appropriate, this may include obtaining your explicit consent.
You are responsible for ensuring that information you voluntarily provide is accurate and relevant to the service being requested.
Purchasers of general downloadable training programmes will not normally be required to provide medical or health information merely to purchase the programme.
INFORMATION COLLECTED AUTOMATICALLY
When you use our website, certain information may be collected automatically by us or our service providers.
This may include:
• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Date and time of visits
• Time spent on pages
• Referral sources
• Website interactions
• Cookie identifiers
• Diagnostic information
• Analytics information
• Approximate location derived from technical information where applicable
The precise information collected will depend on the technologies and service providers used by the website.
HOW WE USE PERSONAL DATA
Depending on the circumstances, we may use personal information to:
• Operate and maintain our website
• Process orders
• Process transactions
• Deliver physical products
• Provide access to digital products
• Deliver downloadable training programmes
• Administer customer accounts
• Provide coaching or other purchased services
• Manage memberships or community access
• Communicate regarding orders and services
• Respond to enquiries
• Provide customer support
• Process returns, refunds and cancellations
• Maintain transaction and business records
• Prevent and detect fraud
• Protect our website, customers and systems
• Analyse website performance
• Improve products, services and customer experience
• Understand how our website is used
• Send marketing communications where legally permitted
• Manage marketing preferences
• Establish, exercise or defend legal claims
• Comply with legal, tax, accounting and regulatory obligations
We will not use personal information for purposes incompatible with the purposes for which it was collected unless permitted or required by law.
LAWFUL BASES FOR PROCESSING
Under UK GDPR, we must have a lawful basis for processing personal data.
Depending on the processing activity, we may rely on:
Contract
Processing may be necessary to enter into or perform a contract with you.
Examples may include:
• Processing an order
• Delivering products
• Providing access to a purchased training programme
• Providing a purchased service
• Managing your account
Legal Obligation
Processing may be necessary for us to comply with legal obligations, including applicable accounting, tax, regulatory or consumer-law requirements.
Legitimate Interests
We may process information where necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.
This may include:
• Preventing fraud
• Protecting our systems
• Managing and improving business operations
• Handling certain customer enquiries
• Establishing or defending legal claims
Consent
Where required, we may rely on your consent.
Examples may include certain marketing activities, non-essential cookies or processing activities involving information you voluntarily provide where consent is the appropriate lawful basis.
Where processing relies on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
SPECIAL CATEGORY DATA
Where information concerning health or other special category data is processed, having a general UK GDPR lawful basis is not sufficient by itself.
We will also rely on an appropriate condition permitted under applicable data protection law.
Where appropriate for our activities, this may include your explicit consent.
We aim to collect only the health-related information reasonably necessary for the relevant service.
General purchasers of apparel, merchandise or non-personalised downloadable training programmes are not expected to provide special category data as part of an ordinary purchase.
DIGITAL TRAINING PRODUCTS
When you purchase a downloadable training programme or other digital product, we may process information including:
• Your identity and contact details
• Order information
• Payment confirmation
• Product purchased
• Date of purchase
• Digital delivery information
• Account or access information where applicable
• Records relating to access, download or fulfilment where provided by our ecommerce or digital-delivery systems
This information may be used to fulfil the purchase, provide access, provide customer support, prevent fraud and maintain appropriate transaction records.
Purchasing a general training programme does not, by itself, require you to provide us with detailed medical information.
COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies and similar technologies.
These may include:
Strictly Necessary Cookies
Used for essential website functions such as:
• Website security
• Shopping-cart functionality
• Checkout
• Account access
• Fraud prevention
• Remembering essential settings
Preference or Functional Cookies
Used to remember choices or provide enhanced functionality.
Analytics Cookies
Used to understand website traffic, visitor behaviour and website performance.
Advertising and Marketing Cookies
Where used and legally permitted, these may help measure advertising performance, understand marketing activity or provide relevant advertising.
Where consent is legally required for non-essential cookies or similar technologies, they should not be activated until the appropriate consent has been obtained.
You may be able to manage your preferences through our cookie-consent system and/or browser settings.
Please see our Cookie Policy for further information.
MARKETING COMMUNICATIONS
Where legally permitted, we may send marketing communications concerning matters such as:
• Product launches
• Clothing releases
• Digital training programmes
• Training products
• Coaching opportunities
• Memberships
• Community updates
• Promotions
• Events
• REVIVAL news
Where consent is required, marketing will only be sent after the appropriate consent has been obtained.
You may unsubscribe from marketing emails at any time using the unsubscribe mechanism provided in the communication or by contacting:
Service communications relating to an existing order, account or purchased service are not necessarily marketing communications and may still be sent where necessary.
SHARING PERSONAL INFORMATION
We may share personal information with third parties where reasonably necessary to operate our business and provide our products or services.
Recipients may include:
• Ecommerce and website platforms
• Payment processors
• Digital-product delivery providers
• Website hosting providers
• Shipping and fulfilment providers
• Delivery companies
• Email and communication providers
• Analytics providers
• Advertising providers where applicable
• Customer-support providers
• IT and security providers
• Accountants
• Legal advisers
• Insurers
• Other professional advisers
• Government, regulatory or law-enforcement authorities where legally required
Third-party providers may act as processors on our behalf or, in certain circumstances, as independent controllers of personal information.
We do not sell your personal information.
THIRD-PARTY PLATFORMS
Our website and services may rely on third-party technology and service providers.
These providers may process personal information in accordance with their own privacy policies and contractual arrangements with us.
Where our ecommerce website is operated using a third-party ecommerce platform, information required to process orders, payments and website activity may be processed through that platform.
You should review relevant third-party privacy information where appropriate.
INTERNATIONAL TRANSFERS
Some service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps where required by law to ensure that the transfer is subject to an appropriate legal mechanism or safeguard.
Depending on the circumstances, this may include:
• UK adequacy regulations
• Appropriate contractual safeguards
• The UK International Data Transfer Agreement
• The UK Addendum to approved Standard Contractual Clauses
• Another legally permitted transfer mechanism
DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, contractual and regulatory requirements.
Retention periods may differ depending on the information involved.
Factors considered may include:
• The nature and sensitivity of the information
• The reason it was collected
• Whether an ongoing customer or contractual relationship exists
• Legal or regulatory retention requirements
• Potential disputes or legal claims
• Security and fraud-prevention requirements
Where personal information is no longer reasonably required, it may be securely deleted, anonymised or otherwise disposed of in accordance with applicable requirements.
SECURITY OF PERSONAL DATA
We take reasonable technical and organisational measures designed to protect personal information against:
• Unauthorised access
• Unauthorised disclosure
• Accidental loss
• Destruction
• Alteration
• Misuse
Measures may include appropriate access controls, account security, trusted service providers and other safeguards appropriate to the nature of the information processed.
However, no internet transmission, electronic storage system or security method can be guaranteed to be completely secure.
DATA BREACHES
Where we become aware of a personal-data breach, we will assess the incident and take appropriate action in accordance with applicable data-protection law.
Where legally required, this may include notifying the Information Commissioner's Office (ICO) and/or affected individuals within applicable statutory timeframes.
YOUR RIGHTS UNDER UK GDPR
Subject to applicable conditions and exemptions, you may have the right to:
• Request access to your personal data
• Request correction of inaccurate or incomplete personal data
• Request erasure of personal data
• Request restriction of processing
• Object to certain processing
• Request transfer of certain personal data
• Withdraw consent where processing relies on consent
• Object to certain direct marketing
• Raise concerns regarding how your personal information is handled
Certain rights do not apply in every circumstance.
For example, we may be legally required to retain certain transaction or accounting information even after an erasure request.
To exercise a privacy right, contact:
We may need to request information reasonably necessary to confirm your identity before fulfilling a request.
AUTOMATED DECISION-MAKING
We do not intend to make decisions producing legal or similarly significant effects solely through automated processing unless we inform you otherwise and comply with applicable legal requirements.
Certain third-party fraud-prevention or payment systems may use automated systems as part of their services.
CHILDREN'S PRIVACY
Our website and products are primarily intended for adults and are not designed to knowingly collect personal information from children contrary to applicable law.
Our coaching services and certain fitness-related products may have additional age requirements specified within their individual terms.
If we discover that personal information relating to a child has been collected or processed unlawfully, we will take appropriate steps in accordance with applicable data-protection requirements.
THIRD-PARTY LINKS
Our website may contain links to external websites, platforms or services.
We do not control the privacy practices of independent third parties and are not responsible for their privacy notices, content or data-handling practices.
We encourage you to review the privacy information of third-party services before providing personal information to them.
BUSINESS TRANSFERS
If our business, brand or assets are sold, transferred, reorganised or merged, personal information may form part of the relevant business assets and may be disclosed or transferred where lawful.
Any such processing will remain subject to applicable data-protection requirements.
LEGAL DISCLOSURES
We may disclose personal information where reasonably necessary and legally permitted to:
• Comply with a legal obligation
• Respond to lawful requests from authorities
• Establish, exercise or defend legal claims
• Prevent or investigate fraud or unlawful activity
• Protect our legal rights
• Protect the security of our website and systems
• Protect individuals where legally justified
COMPLAINTS
If you have concerns regarding our handling of your personal information, we encourage you to contact us first so that we can investigate the issue.
You also have the right to lodge a complaint with the UK's data-protection supervisory authority, the Information Commissioner's Office (ICO).
Your right to complain to the ICO is not affected by contacting us first.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to:
• Our business
• Products and services
• Website functionality
• Technology
• Service providers
• Legal or regulatory requirements
The latest version will be published on our website with an updated “Last Updated” date.
Material changes may also be communicated by other appropriate means where required.
CONTACT US
If you have questions regarding this Privacy Policy, how your personal information is handled or your data-protection rights, please contact:
REVIVAL ATHLETIC
Also operating as REVIVAL and REVIVAL TRAINING CLUB
Email: revivalathletic@outlook.com
Website: www.revivalathletic.com
Last Updated: 8 August 2026